MUSCAT — The Sultanate of Oman’s tourism sector delivered its most successful year on record, generating $15 billion in revenue and welcoming over 7 million international visitors — surpassing all government projections.
Salalah was named the Gulf’s most searched travel destination — overtaking Dubai for the first time — driven by viral social media content highlighting the region’s dramatic monsoon season, pristine beaches, and ancient frankincense trade routes.
