The Indian Premier League (IPL) is the world’s richest cricket competition — and in the Gulf, it is watched with an intensity that rivals any domestic sport. With over 3.5 million Indian residents in the UAE alone and significant Indian communities in Saudi Arabia, Qatar, Kuwait, Bahrain, and Oman, the IPL’s annual two-month season transforms viewing habits, fills sports bars and community screens, and generates significant commercial activity across the GCC’s South Asian business community.
Gulf Viewership and the IPL
The IPL is broadcast across the Gulf through Starzplay (now Lionsgate+), OSN, and streaming platforms. The Gulf region collectively constitutes one of the IPL’s largest international broadcast markets. Major Indian consumer brands, telecoms companies, and GCC businesses targeting the Indian diaspora use IPL sponsorship as a primary marketing vehicle. The IPL’s media rights — valued at a combined $6.2 billion for the 2023-2027 broadcast cycle — reflect the global Indian diaspora’s demand, with the Gulf representing a substantial share.
Gulf Business Interest in IPL Franchises
The IPL has attracted Gulf-based investment interest at the franchise and ecosystem level. Several Gulf-headquartered businesses have taken commercial partnerships with IPL teams. The cricket ecosystem’s broader expansion — including the ILT20, UAE’s franchise league — has been partly driven by IPL franchise owners who have acquired ILT20 team ownership stakes, leveraging their player networks, management expertise, and brand relationships to operate cricket franchises outside India.
Mumbai Indians, Chennai Super Kings, Royal Challengers Bangalore, and other IPL franchises have all operated marketing and fan engagement programmes targeting the Gulf’s Indian community — holding pre-season events in Dubai and Abu Dhabi, offering fan experiences, and using the Gulf’s Indian media landscape for promotional activities. The commercial opportunity in the Gulf Indian market is significant enough for franchise management to treat it as a distinct market segment.
Pakistan Super League (PSL) in the Gulf
The Pakistan Super League (PSL) similarly attracts massive viewership from the Gulf’s 1.5+ million Pakistani residents. The PSL, operated by the Pakistan Cricket Board, has held exhibition matches and promotional events in the UAE, capitalising on the large Pakistani expatriate community. PSL teams — Karachi Kings, Lahore Qalandars, Islamabad United, Peshawar Zalmi, Quetta Gladiators, and Multan Sultans — all have significant fan followings in the UAE and Saudi Arabia, and PSL-themed events in the Gulf generate commercial and media interest.
Related Reading
See also: Cricket in the Gulf 2026, GCC Sports Economy 2026, and UAE Economy 2026.
Frequently Asked Questions
Can I watch the IPL live in Dubai?
Yes. The IPL is broadcast in the UAE through official streaming and broadcast platforms. Sports bars, Indian restaurants, and community venues across Dubai and Abu Dhabi typically show IPL matches live. The IPL season runs from approximately March to May each year. Indian streaming platform JioCinema (available internationally) broadcasts IPL matches, as does the OSN network and other regional sports broadcasters. Check current broadcast rights for the specific season, as licensing arrangements change annually.
Does the Gulf have any investment in IPL franchises?
As of 2026, direct Gulf-based ownership in IPL franchises is limited — the BCCI (Board of Control for Cricket in India) maintains specific ownership requirements for franchise holders. However, Gulf-based commercial entities hold sponsorship and partnership arrangements with IPL teams. Several ILT20 (UAE franchise league) team owners have connections to IPL franchise management companies, creating operational crossovers between the two leagues. Broader Gulf-India investment ties continue to deepen across sectors including sports and entertainment.
Also Read: Cricket in the GCC: How Gulf Nations are Making Their Mark in International Cricket | UAE Pro League 2024-25: Al Ain, Al Wahda and the Rise of Emirati Football | Cricket in Saudi Arabia 2026: Development, Infrastructure and South Asian Diaspora Demand
